McGaffic Advertising has prepared numerous TV and cable spots for financial institutions, automobile dealerships, retail establishments and health professionals. We can work with you on a per job basis or on a retainer - whichever fits your budget.
McGaffic Advertising can take care of everything, including:
• creative script writing
• production of 10- and 30-second spots on-location shoots
• budgets
• hiring professional voice talent
• negotiation of contracts with the media - from local cable systems to major TV stations flight schedules
• monitoring schedules and reviewing billing
• evaluation of cost efficiency between broadcast and cable buys tailoring cable buys to target your business market area
• integration of TV/Cable ads into the overall advertising campaign (print, direct mail, instore promotions, etc.)
The first five seconds of a TV/Cable ad are crucial to capturing the viewer’s attention. Stick with a single, entertaining message and drive it home throughout the spot. Make the message simple, yet visual with the use of computer graphics. Strive to bring the audio and visual portions together. Repeat your brand name throughout the spot.
Be truthful. Wild exaggerations are no way to build lasting business. Don’t promise what you can’t deliver. However, if a well-known person uses your company’s product or services, by all means consider hiring him/her for endorsement purposes. Or find another way to substantiate your claims.
Close with a call to action by including contact information, such as a toll-free number.
If you need to choose between spending more on production or on air time, go with high quality production.
Click on image below to see the actual commercial:
McGaffic Advertising can help you grow your business through TV and cable ads.
Call for a review of your present marketing program.
Want to see more of our work?
Check out our on-line portfolio. |
